Video content is dominating the digital landscape in Saudi Arabia, transforming how brands connect, engage, and convert audiences. With over 36 million internet users and some of the highest social media engagement rates in the region, Saudi businesses can’t afford to ignore the power of video.
Why Video Content Matters in Saudi Arabia
Recent studies show that 92% of Saudi internet users watch online videos every week, and video posts generate up to 1200% more shares than text and image content combined. As attention spans shrink and competition grows, video is the fastest way to capture interest and build trust.
Platform-by-Platform: What’s Trending in 2025
Reels Dominate: Instagram Reels are now the most engaging format, with the algorithm prioritizing short, creative videos. Brands using Reels see up to 67% higher engagement.
Shopping Integration: Shoppable videos let users buy products directly from Reels, making video a direct sales channel.
TikTok
Short-Form Creativity: TikTok remains the go-to for viral trends and challenges. In Saudi Arabia, TikTok’s user base grew by 30% in the past year.
TikTok Shop: The new TikTok Shop feature allows brands to sell directly through live and recorded videos, merging entertainment and e-commerce.
Snapchat
AR & Filters: Snapchat is hugely popular among Saudi youth. Brands are leveraging AR lenses and interactive video ads to boost engagement.
Spotlight: Snapchat’s Spotlight feature, similar to TikTok, is gaining traction for short, entertaining clips.
YouTube
YouTube Shorts: YouTube Shorts are now a key growth area, with creators and brands using them for quick tips, product teasers, and behind-the-scenes content.
Live Streaming: Live shopping events and Q&A sessions are trending, offering real-time interaction with Saudi audiences.
Explore Our Channel: Check out our latest video content and campaigns on our YouTube playlist.
X (formerly Twitter)
Native Video & Spaces: Video tweets and live audio/video Spaces are being used for product launches, interviews, and community engagement.
Monetization: Twitter is rolling out new monetization options for video creators, making it more attractive for brands to invest in high-quality content.
Latest Updates You Should Know
Instagram and TikTok now support longer videos (up to 10 minutes), allowing for deeper storytelling and tutorials.
YouTube’s AI-powered video chapters and auto-captioning make content more accessible and discoverable.
Snapchat’s new AR Studio lets brands create custom, interactive video experiences.
TikTok’s “Search Ads†allow brands to target users based on trending video searches.
How SWAQLY Can Help
At SWAQLY, we specialize in video content creation tailored for every major platform. From creative Reels and TikToks to immersive YouTube campaigns and Snapchat AR, we help Saudi brands tell their story, drive engagement, and boost sales. Explore our latest projects and see our work in action on our YouTube channel.
Ready to make your brand go viral? Contact SWAQLY today to unlock the power of video content and stay ahead of the trends on every social platform in Saudi Arabia!
